Ads glossary
Ads glossary
The terms media buyers use every day, explained in plain words with examples in Saudi riyals.
- CPM (cost per mille)
- What you pay for 1,000 impressions of your ad.
- CPC (cost per click)
- The average amount you pay for one click on your ad.
- CPA (cost per acquisition)
- What you pay on average for one result, such as a purchase or a lead.
- ROAS (return on ad spend)
- Revenue from your ads divided by what the ads cost.
- CTR (click-through rate)
- The share of people who clicked after seeing your ad.
- Conversion
- An action you count as a result, such as a purchase, a sign-up or a lead.
- Pixel
- A tracking snippet on your website that reports actions back to an ad platform.
- Lookalike audience
- An audience of new people who resemble your existing customers.
- Advantage+
- Meta's automated campaign and targeting options.
- Smart+
- TikTok's automated campaign type.
- Performance Max
- Google's goal-based campaign that runs across all of Google's ad inventory.
- MCP (Model Context Protocol)
- An open standard that lets AI assistants such as Claude or ChatGPT use outside tools.
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