Ads glossary
Advantage+
Meta's automated campaign and targeting options.
Advantage+ is the name Meta gives its automation features, such as Advantage+ audience, Advantage+ placements and Advantage+ campaigns. Instead of you fixing every setting, Meta's system decides who sees the ad and where, using your goal and your creative.
Automation usually needs enough conversions to learn, and it gives you fewer manual controls. Keep an eye on results in the first days and judge the campaign after its learning phase.
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