Ads glossary
Smart+
TikTok's automated campaign type.
Smart+ is TikTok's automated campaign type. TikTok's system handles much of the targeting, bidding and creative selection, based on your goal and the videos you provide, so there are fewer settings to adjust by hand.
Because the automation controls most settings, many changes to a Smart+ campaign are made in TikTok Ads Manager. Jasir can pause and resume Smart+ campaigns and tells you which other changes to make there.
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