Ads glossary
Conversion
An action you count as a result, such as a purchase, a sign-up or a lead.
A conversion is an action someone takes after interacting with your ad that you have chosen to count, for example a purchase on your store, a completed form or an app install. Platforms learn from conversions, so counting the right action matters for bidding.
Each platform counts conversions its own way, with different attribution windows. That is why the same sale can show on two platforms, and why a unified report should say where the definitions differ.
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